Vacant position for: A Social Media Officer in EPSCO Global General Contracting for Buildings.
RESPONSIBILITIES:
- The Social Media Officer is responsible for ongoing community management and maintaining / growing the University’s brand level social media presence across multiple brand outposts (which include Facebook, Twitter, Instagram, YouTube, blogs and other developing social media channels relevant to the University’s communications strategy) via organic and paid social activity. The role is responsible for planning / implementing a content marketing programs which increases brand awareness with our core target markets through the effective use of social media channels. This will include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts / comments, an identifying issues that require escalation.
ACCOUNTABILITIES:
Team Specific:
- Oversee the development and delivery of the social media
content marketing plan - Coordinate content plan with other teams in the Directorate,
other Directorates and the Faculties - Be part of the bringing together of all the brand elements
(messaging, insights from marketing team and audiences,
content from other teams) - Publish / repurpose content across approved central social
media brand outposts (e.g. copy / articles, photography, video,
etc.) - Co-ordinate the work of other content producers across the
University to develop content suitable for social media channels
to fully engage students and other audiences- Ensure brand compliance
- Any other duties required which are appropriate to the grade of
the post
Community management:
- Lead daily community management across all central brand
social media outposts (inc.Facebook, Twitter, Instagram,
Snapchat, YouTube, LinkedIn) - Liaise with internal stakeholders on community management
queries / issues - Deploy approved statements during crisis management
- Strong customer service focus
Content marketing (organic & paid):
- Lead the content calendar process (inc. approvals), raising
brand awareness, increased data capture and engagement
levels across all activity - Lead the generation / creation / placement of engaging,
creative and informative organic content across all central brand
social media outposts which informs, entertains and delights
audiences with brand focused messaging - Optimize content for each distinct channel (whether content is
written, photography, video or testimonial led), taking into
account changing platform / audience requirements - Ensure all content is on brand (working across all channels),
whilst managing customer expectations as appropriate - Ensure content has a high visual and influential impact and
meets relevant corporate guidelines - Work in partnership with other teams generating content to
influence / improve (e.g. Central Content team, Faculty
Marketing Leads, other depts.) - Conduct ongoing research (as needed) to identify audience
needs / desires / satisfaction
DESIRED QUALIFICATION & EXPERIENCE:
Experience:
- Previous experience in a similar social media role
- Paid marketing campaigns
- Agency / supplier management experience
- Hoot suite (or other management platform)
- SEO understanding / experience
- Experience within Higher Education sector
Qualifications:
- Professional qualification, or evidence of training/development in
social media marketing (CIM, IDM, etc.)
DESIRED SKILLS:
- Good understanding of the characteristics and qualities that
prospects / applicants / students / alumni want from a University
